Sept 2025 - Designed and Produced by Gradient Experience: Senior Producer
To celebrate the launch of its limited-edition 16-Year-Old single malt in partnership with Aston Martin F1, Glenfiddich hosted an exclusive, high-energy event designed to blend heritage with modern luxury. The night brought together over 200 press, influencers, VIPs, and notable guests such as Chance the Rapper, Brooks Nader, and Brooklyn Beckham, in a setting that captured the essence of both Glenfiddich and Aston Martin—timeless, innovative, and refined. The event served as the official kick-off to their global partnership, framed around redefining the perception of scotch and making it more relevant to a new generation of drinkers.
The space was transformed into an immersive experience, featuring standout elements like racing stripes, sleek architectural arches, and a dramatic green light ring where Glenfiddich's brand ambassador offered one on one 16YO tastings. Two large bars, helmed by top NYC cocktail institutions like Double Chicken Please and Martiny’s, served up six custom cocktails to highlight the versatility of Glenfiddich beyond the neat pour. From signed F1 racing uniforms to a runway-style video installation and a buzzing DJ-led party pit, the event not only marked a milestone collaboration, but also signaled a bold cultural shift—bringing scotch into the spotlight as a cool, celebratory spirit for all.
Press - Getty, JohnPhilp3 Instagram
Photos by Izzy Robertti
