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August 2019 - Designed and Produced by The Gathery: Production Coordinator
To introduce H&M’s first South African designer, Palesa Mokubung, H&M’s Fifth Avenue showroom was brightfully redesigned with a twist. Drawing inspiration from collection patterns and african roots, the room paid tribute to the South African cultural landscape for guests to explore. Vibrant colors, eclectic decor and behind-the-scenes photo backdrops set the atmosphere for guests to preview the collection.
Photos by Ryan Kobane