June 2025 - Designed and Produced by Matte Projects: Senior Experiential Producer
To mark the highly anticipated final season of Squid Game, Netflix hosted a spectacular Pink Carpet Premiere in New York City that transported guests into the show's intense and surreal world. Designed as a bold version of storytelling and a dramatic showcase, the event brought together over 500 attendees, including press, influencers, industry insiders, and devoted fans, all united to celebrate the global phenomenon one last time. Held at The Plaza Hotel and the iconic Paris Theater, the premiere captured the high-stakes energy of the series with immersive elements—such as 20-foot-tall dolls and costumed guards—that echoed the show's signature visuals.
The star-studded evening featured cast members Lee Jung Jae, Lee Byung Hun, Im Si Wan, Park Sung Hoon, Kang Ae Shim, Jo Yu Ri, and director Hwang Dong Hyuk, who engaged with fans on the carpet and introduced the season’s first episode during a special screening. With a fan pit of 60 die-hard supporters and an atmosphere charged with excitement, the event drew global attention online, cementing Squid Game's cultural legacy and setting the tone for the series' climactic conclusion.
Press - All K Pop, FanGirlish, Knockturnal, SquidGame Netflix Instagram, SquidGame Netflix Instagram, From JJLee Instagram
Photos by Netflix
