March 2018 - Designed and Produced by The Gathery: Production Coordinator
In a bid to spotlight its revitalized brand design and strategic positioning, Renaissance Hotels produced a design immersion event aimed at engaging media and celebrating the distinctiveness of each property and its surrounding neighborhood under the hashtag #DiscoverThisWay. Set against the backdrop of the renowned Joyce Theater in New York City, an ingenious suspended perspective sculpture transformed into the distinctive Renaissance 'R' logo as guests took their seats on stage. The immersive experience extended to Chelsea's local gems, with the famed Bathtub Gin speakeasy showcasing its renowned copper tub punch bowl ritual, while the bountiful local produce from Chelsea Market took center stage in a sprawling interactive food display, encapsulating the essence of Renaissance's commitment to discovery and unique local experiences.
