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W Aspen - Food and Wine Festival
June 2018 - Designed and Produced by The Gathery: Production Coordinator
In anticipation of W’s newest property in Aspen, Colorado, a cabin-inspired booth was built to allow attendees of the Aspen Food and Wine Festival to gather and learn about the new property. The warm wood tones and pop of orange provided an interactive platform for the 5,000 guests during the 3-day event. American Express card holder giveaways were an added incentive to gift guests with a specialty cocktail shaker and “Apres ski-ki” drink recipe card.